ABOUT US
We exist to help women to embrace themselves confidently by breaking through stereotypes in the fashion industry. We are setting a new standard where any woman can be a model in their own right and own their confidence irrespective of body types, background and beliefs. Our vision is to help the average women from disparate cultural backgrounds to reach their maximum potential and find their uniqueness to be a better version of themselves.
Unique concept Premia Fashion Team under the leadership of Parem Jolly has delivered four consecutive SOLD OUT FASHION SHOWS, that draw attention, and overwhelming response. The 1st show was in March 2019 at Sofitel while the second show in Feb 2020 at Stamford Plaza, August 2021 at the Royal International Convention Centre and most recently, August 6th 2022 at Old Government House. Prem Jolly, Mr. Universal Australia 2019, as founder and concept creator of PF is determined to deliver an exceptional experience along with the Fashion Team. With our persistent vision PF has launched a MODELLING ACADEMY which will provide mentoring coaching to aspiring models.
Every year PF pledged to donate part of profits raised through the event to the National Breast Cancer Foundation, Cancer Council, UN Women Committee Australia, and Dignifying Women. PF Team which consists of Volunteers is offering mentoring, coaching, and personal empowerment so women just like you – all ages, sizes, and from diverse backgrounds, can be the best version of themselves. We hope you are ready to come on the Premia Fashion journey with us – filled with passion and positive energy. See you on the runway!
WHAT WE DO?
The most difficult barriers to overcome are often the ones you erect for yourself, so say yes to yourself and then see what happens. This is the mindset we want to inculcate into the minds of all women, especially those wanting to make a career in modelling. We also want to mentor and guide these women as well as train them to be their Best.
Premia Fashion is not your typical modelling agency that looks for size-zero models with ‘pePect’ hair and skin to walk the ramp at Fashion Shows and Weeks. Instead, we are here to break that trend by bringing inclusiveness and ‘realness’ to the modelling and beauty world.
We have a four-pronged strategy to accomplishing this objective that includes:
Offering the resources, platform, and/or confidence needed by young, middle-aged and older women to overcome their fears and break the stereotypes in the beauty, fashion, and related industries.
Empowering women suffering from domestic violence to not only take a stand against their aggressors, but also to confidently venture out into the world to explore the numerous opportunities that await them in beauty, fashion, and other fields.
Helping women looking to make a career in the modeling or fashion industry to grow and become the best versions of themselves through the right guidance, mentoring, training and workshops.
Using partnerships and collaborative events to support local women in business to help them grow and flourish; the objective is to help women-owned/run local businesses so they can grow to a level where it is possible for them to support other, deserving women in need by providing employment or helping them in their careers/business ventures.
ONGOING ACTIVITIES
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WORKSHOPS
Our workshops are designed for aspiring models who want to learn the fundamentals of a modelling career. They get practical advice from experienced modelling experts who teach them everything they need to know to break into the industry.
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POP UP STORES
With strategically located pop-up stores, we intend to increase brand awareness for both our modeling agency and the businesses that sponsor us VIP pre & post gathering—These events are held to demonstrate to our biggest sponsors how much we value their time, money, and loyalty.
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MODEL ACADEMY
Our modelling academy brings inclusiveness and ‘realness’ to the modelling and beauty world by training, guiding, and mentoring women of all sizes, shapes, and backgrounds to set the ramp alight at Fashion shows and Fashion Weeks.
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RUNWAY SHOW
Our annual runway show held once a year showcases the work of many established and upcoming designers, donned by a diverse group of women from disparate cultural backgrounds, while promoting sponsoring businesses at the event and giving back to the community by contributing to charity.
PF STORY
Ravishing Fashionistas is a truly unique concept created by Prem Jolly - Mr. Australia Universal 2019 to help women restore their sense of self-confidence, high self-esteem, and positive body image. From the very beginning, Premia Fashions (referred to as PF from here on in) has not only focused on this inclusivity but also promoted it. We exist to help women embrace themselves confidently by breaking through stereotypes in the fashion industry. We are setting a new standard where any woman can be a model and set the ramp alight. Our vision is to help the average women from disparate cultural backgrounds to reach their maximum potential and find their uniqueness to be a better version of themselves. PF is here to Break Stereotypes in the fashion industry and help women restore their sense of self-confidence, high self-esteem, and positive body image by offering guidance that allows them to face up to the challenges in their lives and take actions that can lead to positive outcomes in life by mentoring, coaching, and personal empowerment lessons to women of all ages, sizes, and from diverse backgrounds so that they can be the best version of themselves.
Prem Jolly
Concept Creator
With her success and newfound fame, Upma is instrumental and passionate in helping other women to achieve the same, especially for women of middle age with age-old beliefs. She wants to abolish prejudice against women in a male dominant world. She believes in equality for all, irrespective of gender. Today, Upma mentor’s women facing challenges in their lives and helps them to restore their sense of self confidence, higher esteem and positive body image.
Upma believes that positive actions will lead to positive outcomes. She wants to lead by example and share her experiences to benefit and inspire other women. Her achievements include gaining her pilot license to fly Cessna and Piper Cub aircraft, practicing as a marriage counsellor and working in corporate offices, to being a wife, mother, friend and inspiration to many.
Today, she is a renowned fashion icon in the fashion & beauty industry. Upma uses Ravishing Fashionistas fashion & modelling academy platform to get her message and story to the public, helping women in need, especially those suffering from domestic violence and other forms of discriminations and sufferings. Today, she founded the Dignifying Women Foundation to simply help women who suffer from DV and other related matters.