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We exist to help women to embrace themselves confidently by breaking through stereotypes in the fashion industry.
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RUNWAYS

Premia Fashions, led by Mr. Prem Jolly, as founder and concept creator of the PF brand, are determined to conquer the unique concepts of embracing yourself by breaking stereotypes in the fashion industry and advocating positive body image. Our mission is to set a new standard where any woman can be a model in their own right and own their confidence irrespective of body types, background and beliefs. We support women of all ages, sizes and shapes to break through the barriers of the traditional fashion world. A big part of this is done through following the tradition of organising a dynamic gathering of creators and patrons in the form of a high-end fashion runway every year.